KidzLifestyle

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Introduction
Kidzlifestyle.nl: the style guide offers you communication possibilities with high-quality target groups that, in their family-life cycle phase are interested in everything involving babies, toddlers, kindergartners and young school going children.

The website
On www.kidzlifestyle.nl visitors can find the latest news, background articles and columns written by, among others, former TV host and chief editor Renée Vervoorn, about children’s fashion (clothes, shoes, accessories), children’s rooms and corners, upbringing and care, outings and “kids in motion”. We have chosen several pillars because a format based on only one pillar would be regarded as too narrow or too belittling by the target group.

Site

The target group
Kidzlifestyle.nl focuses on young, well-educated, wealthy parents of babies, toddlers, kindergartners and young school going children till the age of 12. Multi-tasking parents in the peak of their lives who often combine work with parenthood. This means that during the day (‘on the move’) they want to get information about upmarket products, services, and experiences in a quick and efficient way and in the evening (‘quality time’) they want the same thing in a relaxed environment.

Statistics about visitor numbers
At the moment Kidzlifestyle.nl has about 31.000 unique visitors, 37.000 visits and 76.000 page views per month.

Commercial possibilities
1. Press list
Put Kidzlifestyle.nl (renéevervoorn@kidzlifestyle.nl) on your press list. Only then we can continue to report and write about your brand.

2. Buttons and banners (contract for minimum of 2 months)

Formats Size CPM  (cost per mille), ex BTWMax. Kb
Banner Space468 x 60 px20 euro20
Leaderboard728 x 90 px30 euro20
Ad square336 x 280 px30 euro30
Adsense Space412 x 250 px30 euro20
Skyscraper120 x 600 px40 euro10

3. Advertorial (1 month in a Spotlight position)
An Advertorial is an article supplied by the advertiser or by the Kidzlifestyle editors. It consists of a short heading (max. 45 characters), a summary text (+ image 70*70 pixels) of max. 228 characters and a body text (+5 images of max. 400 pixels wide) of max. 800 words. For one month the Advertorial is one of the max. 10 “In the Spotlight” items (right column) which can be seen with each page view. After that –by then also indexed by Google and other search engines- the article, with identical URL, is changed into a news item and remains published in the News section and other relevant sections for 2 more months.

PhaseExplanationPrice ex VAT
EditingFor the final editing of an article fully supplied by the advertiser Kidzlifestyle charges 50 euro. For complete editing of a new article based on basic material supplied by the advertiser Kidzlifestyle charges –depending on the length of the article- between 200 and 350 euro. The editing costs are discussed and determined in advance. Between 25 and 350 euro.
Technical preparation Photo material must be supplied in jpg-format. Uploading text and photo material into an “in the spotlight”-item and changing it into a “news”-item costs 25 euro.25 euro
Placement  For one month the Advertorial is one of the max. 10 “In the Spotlight” items which can be seen with each page view. After that –by then also indexed by Google and other search engines- the article, with identical URL, is changed into a news item and remains published in the News section and other relevant sections for 2 more months.700 euro for 3 months.
    

In The Spotlight

Kinderkamer inrichtings tips serie

Kinderkamer interieurtipsIn deze serie interieurtips, geschreven door Renate Zoutberg, kun je allerlei inspiratie en ideeën opdoen voor het inrichten van de babykamer en kinderkamer. Van het moodboard en ruwe schetsen tot de verlichting. Lees verder >>

Volg Kidzlifestyle op Twitter

 

Volg ons nu ook op Twitter om op de hoogte te blijven van onze laatste updates.

Twitter.com/Kidzlifestyle

De Kidzlifestyle Shop

Bezoek ook eens onze Kidzlifestyle Shop. Daar tref je unieke, onderscheidende producten op het gebied van kinderkamers, kindermode, kinder-verzorging, en nog veel meer. Hieronder tref je een kleine greep uit ons assortiment:

  WallFrame 21: met magneetverf en de magnetische panelen van wallframe 21 tover je de wand van jouw kinderkamer om tot een speelmuur.
FuntoSee Wallstickers: zonder verven of behangen een kinderkamer decoreren? Het kan met de gigantische wandstickers van FuntoSee. In 4 thema's.
Kartonnen speelkasteel van villa carton: kidz kunnen hiermee hun creativiteit botvieren, hun fantasie de vrije loop laten en een veilige plek creeren.
Kindermeubels van Jet4Kids: vrolijke kleurrijke kindermeubels die je zonder lijm, schroeven of spijkers zo in elkaar zet en kunt personaliseren.

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